Heron Preston Launches Upcycled Initiative Orange Label: Details Selfridges' Streetwear Editorial Ft. Off White Hypebae Heron Preston Orange Quilted Jacket Heron Preston Heron Preston HPNY Print Crew Neck T Shirt Orange Heron Preston Gabardine Zipped Short Dress Black Heron Preston Buys Back His Brand. After years under New Guards Group, Heron Preston has officially regained full ownership of his label and he's relaunching it on his terms. The NYC based